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SERAFINA SUNSET


Serafina Expands to Los Angeles!
Vittorio Assaf and Fabio Granato bring their legendary casual Italian eatery to Los Angeles

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SERAFINA SUNSET


Serafina Expands to Los Angeles!
Vittorio Assaf and Fabio Granato bring their legendary casual Italian eatery to Los Angeles

Serafina Restaurant Group has finally arrived to the West Coast with the opening of Serafina Sunset. This is the first California installment of the legendary New York City-based Italian eatery. The renowned restaurant chain, founded in 1995 by Vittorio Assaf and Fabio Granato, offers light Italian fare highlighted by delicious thin-crust pizza served in Serafina’s signature upbeat, energetic atmosphere from morning to night.

After debuting on Madison Avenue over twenty years ago, Serafina instantly became a popular destination for local families and trendy jet-setters. Assaf and Granato’s unique Serafina style was quickly embraced in New York and beyond as they opened seven more locations in NYC and expanded around the world. Alongside partners Mel B and Stephen Belafonte, Assaf and Granato have chosen the Sunset Boulevard location because of its vibrant nightlife and the prime West Hollywood scene.

Working with Mel B and Stephen has been fantastic and we are so excited to part of the Sunset Boulevard family. The free-spirit and fun attitude and energy of LA is a perfect fit for our Serafina concept, where we love playing host to a fabulous mix of celebrities, families and other creative people. Los Angeles had been on our wish-list for a long time and our dream has finally come true.” 

- VITTORIO ASSAF AND FABIO GRANATO

Mel and I are extremely grateful to work alongside Vittorio and Fabio. We are learning from two of the best restaurateurs and it’s all we could ever wish for. We are very excited that they have allowed us to partner with them and bring a brand that they have been working on for over 25 years to Los Angeles.” 

- STEPHEN BELAFONTE

Open daily for lunch and dinner, Serafina Sunset features a spacious outdoor dining area, a second floor terrace used for private parties or events, and a large bar in the middle of the space. The décor is light and airy with art from Mr. Brainwash displayed throughout the restaurant. A beautiful fire pit in the patio gives guests a cozy, comfortable vibe.

Locals and NYC transplants are finally able to enjoy Serafina’s homemade pastas made with pesto, hillside cherry tomatoes, porcini mushrooms, caviar, truffles combined with signature sauces. Favorites include Paglia and Fieno, Spaghetti Aglio E Olio “Al Pacino” and Tagliolini Di “Cortina” Al Pollo. Additionally, guests can choose simple marinated meats, fish and vegetables like Branzino Al Cherry Tomatoes, Grilled Fresh Atlantic Salmon, Chicken Breast Paillard and Veal Scaloppine Al Limone.  Serafina Sunset offers a variety of salads and vegan options including the immensely popular Vegetarian Platter made with spaghetti squash, mixed vegetables, pine nuts and tomato sauce. All of Serafina’s creative dishes come to life with the freshest locally grown produce and ingredients, while the delicious desserts and extensive wine list satisfy every craving. 

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OUR STORY


What to do when you are lost at sea?

OUR STORY


What to do when you are lost at sea?

HOW SERAFINA WAS CREATED

Serafina Restaurant Group Was Conceived While Vittorio Assaf And Fabio Granato Were Traumatically Lost At Sea In A Small Sailboat. Wearing Only Bathing Suits, Suffering From Bitter Cold, Violent Weather And Severe Hunger Pains, The Two Stranded Friends Fantasized About Creating The Perfect Pizza. Using Fabio’s Architectural Genius To Construct A Revolutionary Oven And Vittorio’s Artistry In Neapolitan Cuisine, The Serafina Idea And Brilliant Partnership Was Born. With An Uncertain Immediate Future, They Swore To Open A Restaurant Serving The Best Pizza And Pasta In The World If They Were To Survive The Terrifying Ordeal. In 1995, They Fulfilled Their Promise By Launching The Highly Acclaimed Serafina Fabulous Pizza. Following The Success Of Their First Location, They Both Went On To Open Successfully Twenty-Nine More Locations Worldwide. With New Locations On The Rise. 

Expanding Their Culinary Horizons, In 2003 The Talented Italian Duo Teamed Up With One Of Vittorio’s Best Friends, Le Bernardin’s Eric Ripert, To Create Geisha, An Immensely Popular Japanese Fusion Destination On The Upper East Side With A Smaller Spin-Off On The Upper Westside Called Geisha Table. In 2008, They Introduced Unique French Cuisine To The Theater District When They Collaborated With Chef Florian V. Hugo, Great-Great-Great Grandson Of Poet Victor Hugo, To Open Brasserie Cognac.
Following The Success Of Their First Serafina Restaurant, Vittorio And Fabio Have Gone Onto Open Seven More Serafina Locations In NYC: Serafina Fabulous Grill, Serafina Osteria, Serafina Broadway, Serafina At The Time Hotel, Serafina Upper Westside, Serafina Meatpacking And Serafina Harlem. Other U.S. Locations Include: Serafina Philadelphia, Serafina East Hampton, Serafina White Plains, Serafina Boston And Serafina San Juan. 
Internationally, The Serafina Group Has Locations In Dubai, Tokyo, Saitama, Matsuyama, Mumbai, Bangalore, Kolkata, Rio De Janeiro And Two Locations In The Following Cities: São Paulo, Seoul And Istanbul.  

Now, We are excited to bring Fabio & Vittorio's vision of authentic Italian flavor to Los Angeles! Located in the heart of West Hollywood, Serafina Sunset is open and ready to serve our neighbors!


Vittorio And Fabio Energetically Guarantee Comfort, Excitement And Fabulous Food At Every Location!

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SERVICE + EXPERIENCE


SERVICE + EXPERIENCE


" Serafina Is Designed To Be An Extension Of Your Home ! "

- FABIO GRANATO

Vittorio Assaf And Fabio Granato Created The Concept To Combine Excellent Food With The Same Comfort Found Within Your Own House. This Idea Is Achieved By Welcoming All Of Our Guests Into Our Relaxing Environment Fueled By Home-Style Meals Shared With Friends And Family.


Based On A Very Authentic Approach To Northern Italian Food And Using Only The Highest Quality Ingredients, Our Cuisine Originates From Family Recipes Handed Down From Generations Of Cooks And Adapted By Vittorio Assaf And Our Team Of Professional Chefs.


Serafina Delights Diners With A Creative Twist On Simple, Original Italian Dishes. Enjoy Homemade Pastas With Pesto, Hillside Cherry Tomatoes, Porcini Mushrooms, Caviar, Truffles Combined With Our Signature Sauce, Or Choose From Simple Marinated Meats, Fish And Vegetables.


We Also Offer Over 20 Varieties Of Thin Crust Pizza Made With 00 Italian Flour, Filtered Water, Extra Virgin Olive Oil, Sea Salt From Sicily And We Produce Them In Ovens Hand Built With Lava Stone From Mount Vesuvius Fueled By Burning Cherry-Wood.


All Of Serafina's Creative Pastas And Risottos Come To Life With The Freshest Locally Grown Produce And Ingredients, While Our Delicious Desserts And Extensive Wine List Satisfy Every Craving.


Our Remarkable Food Combined With The Lively Atmosphere Of Each Location Has Garnered A Wide Audience. Always Buzzing With Animated Conversation, Hearty Laughter And Upbeat Music, Serafina's Unique Combination Of A Casual Setting, Charming Service And Delicious, Great Food Have Kept Our Locals And Our Celebrity-Studded Clientele Coming Back For More. 

Fabulous Italian Cuisine is served to locals, celebrities, athletes and families in a fun, upbeat environment ! ”

- VITTORIO ASSAF

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PRESS + MEDIA


Serafina is a global brand and is featured in the press weekly. Read a selection of recent articles about us!

PRESS + MEDIA


Serafina is a global brand and is featured in the press weekly. Read a selection of recent articles about us!

Craving more? Read more Serafina Restaurant press + media here !

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